With over 20 years in the media and creative industries, I’ve built a career that bridges content creation, broadcasting, project leadership, and learning design. My work spans radio, television, digital platforms, fashion, and education—always with a focus on storytelling, collaboration, and delivering meaningful impact.
Radio Career: Producing, Leading, and Shaping Broadcast Content
My foundation in media was built in radio—where I spent over a decade producing, managing, and evolving some of the UK’s most listened-to shows. At Bauer Media, I held senior production roles across both Breakfast and Daytime programming, where I was responsible not just for content creation, but for the strategic and creative direction of entire shows.
As Breakfast Producer, I led the complete rebrand of a flagship commercial breakfast show, overseeing everything from tone of voice and visual identity to music strategy and audience engagement. This rebrand directly contributed to a 20% increase in weekly reach and a market share rise from 16.2% to 20.8%.
I worked closely with on-air presenters, managing their schedules, supporting their creative development, and ensuring every show was polished, engaging, and aligned with brand values. I collaborated extensively with music industry and film PRs, securing celebrity interviews across TV, music, and film—including live and pre-recorded segments timed with major releases and events.
My role also involved:
Audience engagement strategy – developing competitions, social media content, and interactive features to deepen listener connection
Audience analysis – using data insights to shape content decisions and refine programming
Live event production – producing on-site content from major festivals and events like T in the Park and the Dunhill Championships
Breaking news coverage – responding in real time to unfolding stories, coordinating with newsrooms, and adapting show formats to keep content relevant and responsive
As Daytime Producer, I continued to lead content strategy across the daytime schedule, commissioning new features, managing talent, and ensuring a consistent, high-quality listener experience. I worked closely with commercial partners, production teams, and editorial leads to deliver content that was both creatively rich and commercially effective.
Creative Production & Freelance Work
As a freelance Creative Producer and Project Manager, I’ve worked with a diverse range of clients across fashion, broadcast, and live events. My freelance portfolio includes:
- Vivienne Westwood – Produced branded video content and campaign visuals, managing creative direction, production logistics, and on-set execution.
- ITV – Delivered digital-first content, working closely with editorial and production teams to align with brand tone and audience expectations.
- London Fashion Week – Led multi-platform content production, including live streaming, backstage interviews, and social media assets.
My freelance work spans:
- Project management (budgeting, scheduling, client communication, risk mitigation)
- Talent booking and management (negotiation, contracting, on-set direction)
- Content creation (scripting, shooting, editing, post-production, live broadcasting)
- Brand strategy and development (defining brand voice, creating style guides)
Programme Leadership & Learning Innovation
Over the past several years, I’ve specialised in designing and delivering impactful learning experiences across the media and creative industries. As a Senior Programme Manager, I led the end-to-end development of training programmes—from initial needs analysis and stakeholder consultation to curriculum design, delivery, and evaluation.
My work has included:
- Designing bespoke learning programmes in areas such as digital media production, storytelling, leadership, and creative thinking
- Managing large-scale training initiatives, including apprenticeships and upskilling programmes, ensuring alignment with industry standards and learner needs
- Overseeing delivery teams, including facilitators, coaches, and subject matter experts, to ensure high-quality, consistent learning experiences
- Developing blended learning models, combining in-person workshops, digital content, and live virtual sessions to maximise engagement and accessibility
- Monitoring learner progress and outcomes, using data to refine content and improve delivery
- Supporting learners directly, offering coaching and mentoring to help individuals build confidence, develop skills, and progress in their careers
I’ve worked with a wide range of learners—from early-career creatives and apprentices to experienced professionals seeking to adapt to a changing media landscape. My approach is always learner-centred, practical, and grounded in real-world media experience.
Social Impact & Industry Development
I’ve always believed in using media as a tool for empowerment and inclusion. Some of my most meaningful work includes:
Youth Media Workshops – Delivered in partnership with The Prince’s Trust (now King’s Trust), focusing on confidence-building, storytelling, and content creation.
This Is It: Creative London – A training programme for unemployed young Londoners, which resulted in 64% of participants securing full-time roles in the creative industries.
Women in Radio Production – A bespoke programme designed to equip women with the skills and confidence to thrive in the industry.
Us Together Creative
In 2024, I co-founded Us Together Creative with my friend and collaborator Rachel. Together, we work with brands to elevate their identity, refine their strategy, and create meaningful content. Our focus is on helping organisations rebrand with purpose, tell their stories with clarity, and connect with their audiences in authentic, impactful ways.
Whether it’s a full brand refresh, a content strategy overhaul, or a creative campaign, us together creative brings a collaborative, insight-driven approach to every project.
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Skills & Strengths
- Broadcast & Digital Media Expertise – Deep knowledge of radio, VOD, and digital content ecosystems
- Creative Leadership – Leading teams, managing talent, and fostering collaborative environments
- Project & Programme Management – Prince2 certified, with experience managing complex, multi-stakeholder projects
- Strategic Thinking – Aligning creative output with business goals and audience needs
- Coaching & Mentoring – Supporting individuals and teams to grow, adapt, and thrive
- Change Management – Leading rebrands, cultural shifts, and organisational transformation
- Content Strategy – From ideation to execution across platforms and formats
Throughout my career, I’ve been driven by a passion for creativity, collaboration, and meaningful communication. Whether I’m producing content, shaping brand narratives, or designing learning experiences, I bring energy, empathy, and a deep understanding of the media landscape.
